Customization allows brands to create high-quality packaging in accordance with product and theme. Having perfect custom rigid boxes is key to increased sales and brand growth. For making ideal boxes, you must know some established myths about rigid packaging that can negatively affect your business. Following are some beliefs concerning custom boxes that are untrue and can’t possibly be supported, and if trusted, these can hurt your brand image.
1. There is an ideal size of box for all products
If your product is available in several sizes, you should create custom packaging with that in mind. For each object, you should develop a unique sizing. The purpose of custom rigid boxes is to protect and preserve your product while also providing customers with an enjoyable and memorable experience. The box’s dimensions must be optimal for the goods to facilitate shipment.
Produce packaging that securely fits the product and prevents movement is ideal. Custom inserts can also guarantee that the product reaches the delivery location undamaged.
2. Packaging must be unique (even if it’s complex)
Making packaging that is complicated to use and transport disregards your target demographic. Packaging is designed to appeal to a specific target audience.
The secret is to consider your target audience’s values and include them in your packaging. You’re prioritizing your clients if you start acting in this way. This will enable you to create distinctive custom packaging that is simple for customers to use and understand.
3. Spending too much on the packaging is unnecessary
One may think that a simple design box is ideal and conveys the message. This misconception is completely wrong; plain packaging can be boring for customers. Packaging must be aesthetically pleasing but not something that does not attracts customers.
Spending on packaging helps you boost sales and thus grow your business. Customers are drawn to packages that seem different from others on a store shelf. Therefore the ROI a packaging has on sales is exceptionally high. This is why it is entirely wrong to ignore boxes and think they can be ignored.
4. Everyone should be drawn to a box.
This is entirely untrue. Never strive to make your brand appealing to everyone. Attempting to satisfy everyone can frequently lead to satisfying no one at all. For instance, a 40-year-old male cannot just be drawn to a box with cartoon characters. For this reason, a package must be made to please the specific group.
The best way to design your package is first to identify your product’s target customers. After researching your target markets, create luxury rigid boxes that please them only.
5. A quality material is enough for transporting
When choosing a design for an object that will likely be placed on a shelf with other similar products and then transported, consider using a spot UV or aqueous finish. Choose what is most practical since while some designs may appear beautiful and appealing, they are useless if they end up breaking your product on the way. To design the best-personalized box, take extra effort to make sure that it is simple to handle and transport.
6. Customizing is expensive
Customizing costs are not usually high. A box is the first thing a customer looks at when he receives a product. The prices may be a bit higher than plain rigid boxes, but when businesses use wholesale deals, the cost burden s lifted easily. This is why a brand must never think it should skip custom options and go or plain boxes. Also, some manufacturers do not charge extra for customization. Brands can always choose these manufacturers.
7. Anyone can design the box
The notion that anyone can create distinctive personalized boxes is utterly false. When making boxes, several aspects need to be taken into account. The packages must be creative and made with the customers in mind. If a package is made unprofessional, it could look ugly or provide a poor user experience.
The seven most common packaging myths were debunked in the list above. Avoiding these misconceptions in the future can help you establish your brand strategy more effectively.
Packaging, which reflects your business and brand, reveals the image you intend to project about your business. A brand’s success is influenced by how it is viewed. Select a box with a design that effectively communicates your brand.